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Why Japan prefers pets to parenthood

Why Japan prefers pets to parenthood
As Japan’s birthrate plummets, the estimated worth of its pet industry has risen to $10bn, with pampered pooches enjoying holidays at hot spring resorts, yoga classes and designer clothes

In pictures: Japan’s pampered pet dogs
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Ruth Evans and Roland Buerk
guardian.co.uk, Friday 8 June 2012 11.57 BST
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Some of Japan’s pampered pet dogs. Photograph: Alamy
In a smart and expensive neighbourhood of Tokyo, Toshiko Horikoshi relaxes by playing her grand piano. She’s a successful eye surgeon, with a private clinic, a stylish apartment, a Porsche and two pet pooches: Tinkerbell, a chihuahua, and Ginger, a poodle. “Japanese dog owners think a dog is like a child,” says Horikoshi. “I have no children, so I really love my two dogs.”

Many Japanese women like Horikoshi prefer pets to parenthood. Startlingly, in a country panicking over its plummeting birthrate, there are now many more pets than children. While the birthrate has been falling dramatically and the average age of Japan’s population has been steadily climbing, Japan has become a pet superpower. Official estimates put the pet population at 22 million or more, but there are only 16.6 million children under 15.

Tinkerbell and Ginger have their own room and a wardrobe full of designer clothes. They have jumpers, dresses, coats and fancy dress outfits, neatly hung on jewelled hangers; hats, sunglasses and even tiny shoes. Horikoshi says she shops for her dogs most weekends and they get new clothes each season.

In Japan designer labels such as Chanel, Dior, Hermès and Gucci offer luxury dog products. This canine couture doesn’t come cheap. A poodle pullover can cost $250 (around £160) or more. In many parts of Tokyo, it is easier to buy clothes for dogs than for children. Boutiques sell everything from frilly frocks to designer jeans, from nappies to organic nibbles, and smart “doggie bags” and buggies or pushchairs to transport them in.

Japan has arguably the world’s most pampered pooches. Tiny lapdogs such as miniature dachshunds, poodles and chihuahuas are particularly popular because most people in Tokyo – one of the most densely populated cities in the world – live in small apartments. And there’s a growing market in services and treats for pets.

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